Kirk Company Profile

Kirk was established by Michael Kirkland in August 2002 with a single brand M.Trim, which has become the leading floor and wall trim brand in Southern Africa.

In 2023 Kirk now supplies the Southern African market with 10 of its own brands. Through specifications and retail programs, Kirk promotes and sells all 10 brands in Southern Africa and in several countries outside Southern Africa Kirk has also established partnerships with distributors and retailers.

Kirk offers a recognisably superior range of products, product expertise and on the ground support throughout Southern Africa and beyond.

At the core of our product offer is the Kirk website, Kirk File, from which it is simple to access a full range of product catalogues and brochures. The Kirk product offering has expanded from the initial brand M.Trim and now includes Bathroom accessories; tiling tools, accessories and tile cutters; cleaning chemicals and applicators; Classen laminate floors and M.Floors vinyl sheeting; Porcelain and Glass Mosaics; Doormats and Entrance matting; Skirtings and Beadings; Décor Trims, Rugs and bathmats; and Structural expansion joints for buildings and carparks.

We see our role as matching our customers’ needs to what is currently available in this rapidly changing market. We work closely with our South African suppliers and we attend major international trade shows to ensure we are keeping up to date with worldwide trends and offering our customers the best the world can currently offer. Please go to our website at for our full range of products, spread across our 10 brands, and utilise our new and innovative product specifying aids available on the website.

All our products come with peace of mind from a company that operates to the highest standards of quality control, throughout Southern Africa, from our branches in JHB (HO), Cape Town, Durban and Port Elizabeth. We pride ourselves on after sales service, which has been at the heart of our rapid growth since we were founded in 2002.

Mission Statement:
“Leading the industry, Kirk Marketing is dedicated to building a sustainable visual brand, that generates prosperity for all its stakeholders.This is achieved through commitment to our products clients and staff, with uncompromising integrity, based on our Magnificent Seven differentiators.”
Magnificent Seven – Differentiators.
1.90% success rate in specification.
We maintain this by promoting our unique Kirk Product Library File through targeted advertising campaigns, on line specification platforms, our in-house quoting system and the unrivalled expertise of our sales team.
2.Brand leadership.
Four out of our ten brands are already market leaders and we have plans to ensure the remaining six will soon follow.
3.Market coverage.
We have established a loyal customer base throughout South Africa which we serve from our four Kirk branches. In the rest of Africa we operate through our growing network of Kirk Distributors.
4.Our own Manufacturing and strong Supplier Partnerships.
This allows us to create unique products and significantly improve our flexibility and competitiveness,
while offering strong potential for growth.
5.Unique IT platform.
Our proprietary IT system, which contains a database that has been developed over 20 years, is a powerful differentiator and driver of worldwide growth.
6.Effective Management.
Our management systems allow for delegated decision making, improving response times from a well-trained Management Team that is fully aligned with our purpose and mission, ensuring longevity and passion in our company.
7.Our People – the heart of our family business.
With a Profit-Sharing Scheme, training programmes incorporated into the company’s daily life and the Kirk Trust focused on creating new employment, we continuously demonstrate that it is our people who make the difference.

For further information on Kirk Marketing please go to our website or contact us by e-mail at or call us for a rapid and informative response on +27 11 444 1441.

20+ years in the industry