Privacy Policy

PRIVACY POLICY

Effective Date: 10 September 2026
Last Updated: 10 September 2026

Kirk Marketing (Pty) Ltd (“Kirk Marketing”, “Kirk”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, process, store, protect and disclose personal information when you visit or use our website, submit an enquiry, request a quotation, communicate with us, receive our electronic communications, use our Store Locator or otherwise interact with Kirk Marketing online.

This Privacy Policy applies to the Kirk Marketing website at www.kirk.co.za and to personal information collected through the website and related online interactions.

This Privacy Policy is intended to explain our practices in accordance with the Protection of Personal Information Act 4 of 2013 (“POPIA”) and other applicable South African laws.

1. ABOUT KIRK MARKETING

Legal Name: Kirk Marketing (Pty) Ltd
Registration Number: 2001/005672/07
Registered Address: 33 Lake Road, Longmeadow Business Estate, Edenvale, 1609
Website: www.kirk.co.za
Email: info@kirk.co.za
Telephone: +27 (0)11 444 1441

Kirk Marketing is a wholesaler of floor and wall solutions and supplies products through a network of trusted customers.

2. OUR COMMITMENT TO PRIVACY

We recognise the importance of protecting personal information.

Kirk Marketing is committed to processing personal information lawfully, reasonably and transparently and to collecting only information that is reasonably necessary for legitimate business purposes.

We will take reasonable steps to ensure that personal information in our possession is:

  • Processed lawfully and in a manner that does not unnecessarily infringe the privacy of a data subject;
  • Collected for a specific, explicitly defined and lawful purpose;
  • Not processed in a manner incompatible with the purpose for which it was collected;
  • Adequate, relevant and not excessive;
  • Accurate and kept up to date where reasonably necessary;
  • Retained only for as long as reasonably necessary or as required or permitted by law; and
  • Protected by appropriate security safeguards.

3. WHAT IS PERSONAL INFORMATION?

For purposes of this Privacy Policy, “personal information” generally means information relating to an identifiable, living natural person and, where applicable, an identifiable existing juristic person.

Depending on how you interact with us, personal information may include contact details, business information, online identifiers, location information and information relating to your interactions with Kirk Marketing.

4. PERSONAL INFORMATION WE MAY COLLECT

Depending on your interaction with Kirk Marketing, we may collect and process the following information:

4.1 Contact information

  • Name and surname;
  • Telephone or mobile number;
  • Email address;
  • Physical or postal address;
  • Area, city or town;
  • Company or organisation name; and
  • Job title or position, where relevant.

4.2 Business and quotation information

Where relevant to our business relationship, we may collect:

  • Company or business information;
  • Business contact details;
  • Customer information;
  • Information relating to products or brands stocked or requested;
  • Information relating to enquiries;
  • Information relating to quotation requests;
  • Information required to establish or maintain a business relationship; and
  • Other information reasonably required for legitimate business purposes.

4.3 Website and technical information

When you visit our website, certain technical information may be collected automatically, including:

  • Internet Protocol (IP) address;
  • Browser type and version;
  • Device information;
  • Operating system;
  • Date and time of visits;
  • Pages visited;
  • Referring website or URL;
  • General website interaction and usage information; and
  • Information collected through cookies, analytics, advertising, security or similar technologies.

4.4 Information collected through website functionality

The website currently contains functionality associated with WooCommerce, including account, cart, product-search and quotation functionality.

Depending on how you interact with these features, information may be processed in connection with:

  • Customer accounts;
  • Products viewed;
  • Cart activity;
  • Recently viewed products;
  • Quotation requests;
  • Account information; and
  • Other information necessary to provide the relevant website functionality.

WooCommerce documents that its standard front-end cookies include woocommerce_cart_hash, woocommerce_items_in_cart, wp_woocommerce_session_, woocommerce_recently_viewed and store_notice[…], depending on which features are used.

5. HOW WE COLLECT PERSONAL INFORMATION

We may collect personal information:

  • Directly from you when you complete a form on our website;
  • When you submit a Contact Us enquiry;
  • When you request a quotation or other information;
  • When you create or use an account where account functionality is available;
  • When you interact with products, cart or quotation functionality;
  • When you use the Store Locator;
  • When you contact us by telephone or email;
  • When you communicate with our sales, marketing or administrative personnel;
  • When you receive or interact with our electronic communications;
  • Automatically through your use of our website;
  • From information provided by your company or organisation;
  • From publicly available sources where permitted by law; and
  • From third parties where permitted by applicable law.

Where we collect personal information directly from you, we will endeavour to provide appropriate information about the purpose for which the information is being collected.

6. HOW WE USE PERSONAL INFORMATION

We may collect and use personal information for legitimate and lawful purposes, including:

  • Responding to enquiries and requests;
  • Providing information about our products and brands;
  • Providing product information and quotations;
  • Facilitating enquiries with appropriate Kirk Marketing representatives or customers;
  • Establishing and maintaining business relationships;
  • Managing customer relationships;
  • Processing registrations and applications;
  • Providing website account, cart and quotation functionality;
  • Communicating with customers, prospective customers;
  • Sending product updates, catalogues, promotions, specials, events and other business communications where permitted by law;
  • Managing and improving our website;
  • Understanding how visitors use our website;
  • Analysing website traffic and usage;
  • Measuring the effectiveness of advertising;
  • Maintaining website security;
  • Preventing spam, fraud, misuse or other unlawful activity;
  • Maintaining appropriate business records;
  • Protecting our rights and legitimate business interests;
  • Complying with legal and regulatory obligations; and
  • Other lawful purposes compatible with the purpose for which the information was collected.

7. CONTACT AND ENQUIRY FORMS

Our website contains a Contact Us form through which visitors may submit enquiries, requests or messages.

The Contact Us functionality is provided through Jotform.

Information submitted through the Contact Us form may include:

  • Name and surname;
  • Contact number;
  • Area/city/town;
  • Email address; and
  • Enquiry or message.

Information submitted through the form may be processed by Jotform for the purpose of transmitting, storing and managing the enquiry on behalf of Kirk Marketing.

Kirk Marketing may use the information to:

  • Understand and respond to your enquiry;
  • Contact you regarding your enquiry;
  • Provide requested product or business information;
  • Where appropriate, facilitate your enquiry through a relevant Kirk Marketing representative or customer; and
  • Maintain appropriate records relating to the enquiry.

Providing information through the Contact Us form is voluntary. However, certain information may be necessary for us to respond to your enquiry.

Jotform may process technical information in connection with the operation and security of its service in accordance with its applicable privacy practices.

8. GOOGLE reCAPTCHA

Kirk Marketing uses Google reCAPTCHA to help protect website forms against spam, automated submissions, abuse and other potentially malicious activity.

Google reCAPTCHA is used in connection with the website’s Contact Form functionality and also in connection with the Jotform Contact Us implementation.

reCAPTCHA may process technical information relating to a visitor’s interaction with the website for the purpose of assessing whether a submission is likely to be generated by a human user.

Google may process information collected through reCAPTCHA in accordance with its applicable terms and privacy practices.

9. GOOGLE MAPS AND STORE LOCATOR

Our Store Locator uses Google Maps and related Google Maps services, including Places and Geocoding functionality.

When you use the Store Locator, Google may process technical information and information relating to your interaction with the map and location-search functionality.

Google may process information in accordance with its applicable privacy practices.

The Store Locator is used to help visitors locate Kirk Marketing customer partners and stores.

10. COOKIES AND SIMILAR TECHNOLOGIES

Our website uses cookies and similar technologies.

Cookies are small files or pieces of information stored on a visitor’s device which may assist with website functionality, security, analytics, advertising and user experience.

The cookies and similar technologies currently used or capable of being used on the website include the following categories.

10.1 Necessary and functional cookies

These may include WooCommerce and WordPress cookies required for website functionality.

Examples include:

Cookie Typical purpose Typical duration
woocommerce_cart_hash Helps determine when cart contents change Session
woocommerce_items_in_cart Helps determine whether cart contents have changed Session
wp_woocommerce_session_* Helps associate a visitor with their WooCommerce session/cart Approximately 2 days
woocommerce_recently_viewed Supports recently viewed products where enabled Session
store_notice[…] Allows a visitor to dismiss a store notice where enabled Session
WordPress login/security cookies Authentication and security for logged-in users Varies

WooCommerce states that these cookies are used for functions such as maintaining carts, sessions and recently viewed products, and that the standard WooCommerce cookies listed above do not themselves store personal information.

10.2 Analytics cookies

The website uses Google Analytics.

Analytics cookies may include:

  • _ga;
  • _ga_*; and
  • Other Google Analytics-related cookies that may be introduced depending on the website’s configuration.

These technologies may be used to distinguish visitors, understand website sessions and measure website usage.

10.3 Advertising and measurement cookies

The website uses Google Ads.

Advertising and measurement technologies may include:

  • _gcl_*;
  • _gcl_au;
  • test_cookie;
  • IDE; and
  • Other Google or DoubleClick advertising-related cookies, depending on browser settings, Google services and website configuration.

These technologies may be used for purposes including:

  • Measuring advertising performance;
  • Measuring conversions;
  • Attributing website visits or actions to advertising campaigns;
  • Supporting advertising measurement; and
  • Where enabled and legally permitted, supporting remarketing or personalised advertising.

10.4 Security cookies

Google reCAPTCHA may use security-related technologies, including _GRECAPTCHA, to assist with its risk analysis and protection against automated or abusive submissions.

10.5 Cookie duration

Cookie durations vary depending on the purpose and service involved. Some cookies operate only for the duration of a browsing session, while others may remain on a device for longer periods.

Cookie names, durations and technologies may change as the website, Google services, WooCommerce or other third-party services are updated.

Visitors can manage or disable cookies through their browser settings. Disabling certain cookies may affect the functionality or performance of some parts of the website.

Kirk Marketing may also implement or update a cookie-consent mechanism to provide visitors with greater control over non-essential cookies and similar technologies.

11. GOOGLE ANALYTICS

Kirk Marketing uses Google Analytics to help us understand how visitors use our website.

Google Analytics may process technical and usage information relating to website visits, including information such as:

  • IP address;
  • Device and browser information;
  • Approximate geographic information;
  • Pages visited;
  • Website interactions;
  • Referring websites;
  • Duration of visits; and
  • Other website usage information.

We use this information to:

  • Understand website traffic;
  • Identify usage trends;
  • Improve website content;
  • Improve website functionality and performance; and
  • Better understand how visitors interact with our website.

Google Analytics is provided by Google and may involve the processing of information by Google in accordance with Google’s applicable privacy practices.

12. GOOGLE ADS AND ADVERTISING TECHNOLOGIES

Kirk Marketing uses Google Ads and associated Google advertising technologies on the website.

The Google Ads tag may collect information relating to website visits and interactions for purposes including:

  • Measuring advertising performance;
  • Measuring conversions;
  • Understanding the effectiveness of advertising campaigns;
  • Attributing website activity to advertising campaigns; and
  • Supporting remarketing or personalised advertising where such functionality is enabled and legally permitted.

Google advertising technologies may involve the use of cookies and similar identifiers, including Google and DoubleClick-related technologies.

Kirk Marketing does not directly receive a visitor’s complete browsing history from Google.

Google may process information collected through its advertising technologies in accordance with Google’s applicable privacy practices.

Kirk Marketing will take reasonable steps to ensure that advertising and tracking technologies are used in accordance with applicable privacy requirements and applicable consent choices.

13. COOKIE AND TRACKING CONSENT

Kirk Marketing recognises that certain analytics and advertising technologies involve processing beyond what is necessary for the basic operation of the website.

Where required by applicable law, or where Kirk Marketing elects to provide enhanced user control, visitors will be given an appropriate mechanism to manage their preferences regarding non-essential cookies and tracking technologies.

Where a consent-management mechanism is implemented, Kirk Marketing will seek to ensure that relevant Google Analytics and Google Ads technologies operate in accordance with the visitor’s applicable choices.

Google’s own documentation describes consent mode as a mechanism that allows Google tags to adjust their behaviour according to a visitor’s consent status, including whether advertising and analytics storage is permitted.

14. ELECTRONIC COMMUNICATIONS, CATALOGUES AND MARKETING

Kirk Marketing communicates with customers and prospective customers electronically.

These communications may include:

  • Product catalogues;
  • New product information;
  • Product updates;
  • Specials;
  • Promotions;
  • Events;
  • Company information; and
  • Other information relevant to our business.

Kirk Marketing uses Heyzine to distribute certain electronic communications and digital catalogues.

Heyzine may process technical and usage information associated with the delivery or viewing of digital publications.

Where electronic communications constitute direct marketing, Kirk Marketing will conduct such marketing in accordance with applicable law.

Recipients of marketing communications may unsubscribe at any time by using the unsubscribe mechanism provided in the relevant communication or by contacting Kirk Marketing.

Kirk Marketing will respect requests to stop receiving direct marketing communications.

Unsubscribing from marketing communications will not prevent Kirk Marketing from sending necessary non-marketing communications, including communications relating to an existing enquiry, business relationship, quotation, transaction or legal obligation.

15. DIRECT MARKETING

Kirk Marketing may process personal information for the purpose of direct marketing where permitted by POPIA and other applicable laws.

Where consent is required for electronic direct marketing, Kirk Marketing will obtain the appropriate consent.

Where the law permits direct marketing without prior consent in an applicable existing-customer context, Kirk Marketing will comply with the applicable requirements, including providing an appropriate opportunity to object to or stop further direct marketing communications.

Marketing communications will identify Kirk Marketing as the sender and provide an appropriate means through which the recipient can request that further marketing communications cease.

16. THIRD-PARTY SERVICE PROVIDERS

Kirk Marketing uses third-party service providers to assist us in operating our website and business.

These currently include or may include:

  • Google — analytics, advertising, reCAPTCHA and Google Maps services;
  • Jotform — website Contact Us form functionality;
  • Heyzine — digital publications, catalogues and electronic communications;
  • WooCommerce — website account, cart, product and quotation functionality; and
  • Website hosting, technical, security and other technology providers.

Where third-party service providers process personal information on our behalf, Kirk Marketing will take reasonable steps to ensure that appropriate confidentiality, security and data-processing obligations apply.

Third-party providers may also process information independently in accordance with their own applicable privacy policies and legal obligations.

17. SHARING OF PERSONAL INFORMATION

Kirk Marketing does not sell personal information.

We may disclose personal information where reasonably necessary for legitimate and lawful business purposes.

This may include disclosure to:

  • Employees and authorised representatives;
  • Relevant Kirk Marketing sales representatives;
  • Customers where necessary to facilitate an enquiry or request assistance;
  • Website and technology service providers;
  • Analytics providers;
  • Advertising and measurement providers;
  • Electronic communication and digital publication providers;
  • IT and security providers;
  • Professional advisers;
  • Legal or regulatory authorities where required or permitted by law; and
  • Other authorised service providers assisting Kirk Marketing with its business activities.

We will not disclose personal information for unrelated purposes unless permitted by law or otherwise appropriately authorised.

18. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION

Some third-party service providers used by Kirk Marketing may process or store personal information outside South Africa.

This may include technology and service providers such as Google, Jotform and Heyzine.

Where personal information is transferred outside South Africa, Kirk Marketing will take reasonable steps to ensure that the transfer and subsequent processing comply with the applicable requirements of POPIA.

This may include ensuring that the recipient is subject to appropriate legal protections, contractual obligations or other safeguards required by applicable law.

19. SECURITY OF PERSONAL INFORMATION

Kirk Marketing takes reasonable technical and organisational measures to protect personal information against:

  • Loss;
  • Damage;
  • Unauthorised destruction;
  • Unlawful access;
  • Unauthorised processing;
  • Unauthorised disclosure; and
  • Other reasonably foreseeable security risks.

Access to personal information will be restricted to employees and authorised persons who reasonably require access to perform their duties.

Kirk Marketing will take reasonable steps to ensure that persons authorised to process personal information understand their obligations regarding confidentiality and information security.

Our security measures are reviewed and updated where reasonably necessary.

Although we take reasonable measures to protect personal information, no electronic transmission or storage system can be guaranteed to be completely secure.

20. SECURITY COMPROMISES

If Kirk Marketing becomes aware of a security compromise involving personal information, we will take appropriate steps in accordance with applicable law.

Where required, this may include:

  • Investigating the incident;
  • Taking reasonable steps to contain and mitigate the effects of the compromise;
  • Taking reasonable steps to prevent recurrence;
  • Notifying the Information Regulator; and
  • Notifying affected data subjects where required by law.

21. RETENTION OF PERSONAL INFORMATION

Kirk Marketing will retain personal information only for as long as reasonably necessary for the purpose for which it was collected, unless a longer retention period is:

  • Required by law;
  • Permitted by law;
  • Necessary for legitimate business purposes;
  • Required for the establishment, exercise or defence of legal rights; or
  • Otherwise lawfully justified.

The applicable retention period may differ depending on the type of information and the purpose for which it was collected.

Where personal information is processed through third-party platforms, those providers may retain information in accordance with their applicable contractual arrangements and privacy policies.

When personal information is no longer required, Kirk Marketing will take reasonable steps to securely delete, destroy or de-identify the information where appropriate.

22. ACCURACY OF PERSONAL INFORMATION

Kirk Marketing will take reasonable steps to ensure that personal information in its possession is accurate, complete and up to date where reasonably necessary.

If your personal information changes, you may contact us to request that the information be updated or corrected.

You may also exercise your rights under POPIA as described below.

23. YOUR RIGHTS

Subject to applicable law, you may have the right to:

  • Request confirmation of whether Kirk Marketing holds personal information about you;
  • Request access to personal information held about you;
  • Request information about how your personal information is being processed;
  • Request correction or updating of inaccurate or incomplete personal information;
  • Request deletion or destruction of personal information where legally applicable;
  • Object to certain processing of your personal information;
  • Object to the processing of your personal information for direct marketing purposes;
  • Withdraw consent where processing is based on consent; and
  • Lodge a complaint with the Information Regulator.

Requests should be submitted to:

Information Officer: Michael Kirkland
Email: michael@kirk.co.za
Telephone: +27 (0)11 444 1441

We may need to verify your identity before processing certain requests.

Requests will be handled in accordance with applicable legal requirements.

24. INFORMATION OFFICER

The Information Officer responsible for privacy and personal-information matters at Kirk Marketing is:

Michael Kirkland

Email: michael@kirk.co.za

Telephone: +27 (0)11 444 1441

The Information Officer may be contacted regarding:

  • Questions about this Privacy Policy;
  • Requests for access to personal information;
  • Requests for correction or deletion;
  • Objections to processing;
  • Direct-marketing preferences;
  • Privacy concerns; and
  • Other matters relating to the processing of personal information.

25. COMPLAINTS

If you have a concern about how Kirk Marketing has processed your personal information, we encourage you to contact us first so that we can investigate and attempt to resolve the matter.

You also have the right to lodge a complaint with the Information Regulator of South Africa where you believe that your personal information has been processed unlawfully.

Information regarding the Information Regulator and its complaint procedures is available from the Information Regulator’s official website.

26. CHILDREN’S PERSONAL INFORMATION

The Kirk Marketing website is primarily intended for businesses and other adult members of the general public.

Kirk Marketing does not knowingly seek to collect personal information from children in circumstances where such collection is prohibited by law.

If we become aware that personal information has been collected from a child in circumstances where the applicable legal requirements have not been met, we will take appropriate steps in accordance with applicable law.

27. THIRD-PARTY WEBSITES AND SERVICES

Our website may contain links to websites or services operated by third parties.

These may include social-media platforms, YouTube and other external websites.

This Privacy Policy applies only to Kirk Marketing and our website.

Kirk Marketing is not responsible for the privacy practices, content or security of third-party websites or services.

We encourage users to review the privacy policies of third-party websites and services before providing personal information to them.

28. CHANGES TO THIS PRIVACY POLICY

Kirk Marketing may update this Privacy Policy from time to time to reflect:

  • Changes to our business;
  • Changes to our website;
  • Changes to the technologies or third-party services we use;
  • Changes to our information-processing practices; or
  • Changes to applicable laws or regulatory requirements.

The most recent version will be published on the Kirk Marketing website.

The Last Updated date at the beginning of this Privacy Policy indicates when the policy was most recently amended.

29. CONTACT US

If you have any questions regarding this Privacy Policy or the way in which Kirk Marketing processes personal information, please contact:

Kirk Marketing (Pty) Ltd

Registration Number: 2001/005672/07

Information Officer: Michael Kirkland

Email: michael@kirk.co.za

Telephone: +27 (0)11 444 1441

Registered Address: 33 Lake Road, Longmeadow Business Estate, Edenvale, 1609

Website: www.kirk.co.za